Please excuse our temporary disablement of orders as we move into a new production facility. In order to lead innovation in the healthy dessert category, we periodically reformulate our recipes to provide our customers with the healthiest products based on the latest research. FitBites is moving to all-natural clean-label formula, with the same delicious taste, low-calories and protein content. Please check us out in July of 2019.

Is your diet making you fat?


You're doing it wrong.

Americans are the most overweight people on the planet. Over 60% of adults are overweight or obese.  Why are we having such a hard time losing weight and keeping it off? 

Research confirms that one-third to two-thirds of the weight lost during a diet is regained within 1 year. That should scare you.

The over-abundance and availability of calorie-rich fat-laden foods is partly to blame. Americans are cooking less and less partly in response to the increased demands of being part of the US workforce. The increased stresses at work cause Americans to often reach for a quick snack, without thinking about the nutritional value of what they are eating. Often times, that snack is calorically-laden candy bar. 

To combat obesity, dietitians frequently recommend low-energy density foods, or foods that have low-caloric density. These are foods that you can eat a lot of without consuming too many calories (e.g., fruits, vegetables, soups, etc.).

Recent research has indicated that the caloric-density of your food matters when it comes to weight loss. The study reviewed more than 30 crossover trials conducted on 1,273 adult and child participants. It turns out that the solution to stopping weight gain and maintaining long-term weight loss has to do with how filling our foods are. The research indicates that eating a filling snack (referred to in the study as a "low energy-dense (LED) preload") caused participants to eat LESS total calories over the day, and led to greater fat loss over time.

FitBites™ Protein Carrot Cake makes for the perfect low-calorie filling snack described in the study. With only 120 calories and packed with 12 grams of protein and fresh carrots, these cakes will help fight off cravings and keep you full longer, which will help you reach your long term fitness goals.